Though you are having a great product and an amazing website but it is useless until and unless you do not have customers to purchase it. There are also the chances that your website is having lots of traffic but only a limited ratio shows interest in your service. There might be many reasons behind this slow conversion like complex registration process, lack of proper understanding of customers and poor navigation etc. Among all these factors registration holds great importance without which I think no business can survive. But again, providing smooth registration service without compromising security is not as simple as it seems.So when a user can’t easily register to your website it’s hard to believe that he will buy your product.
Here are some very common mistakes that a business owner unknowingly made while making his website so just have a look at these point to avoid them!
No proper knowledge of customers:
When you do not have enough knowledge of who your customers are, What they are looking for, What are their interests and other such things, You won’t be able to convince them to use your product. So the very first step you should take in order to increase your sales is to maintain your customer’s data using a reliable customer identity management system where you can have detailed customer insight that help you to understand your customer’s needs.
Complex registration process:
So now when you have proper understanding of customer’s demands and let’s suppose your website is also getting traffic but what’s annoying is that no conversion of user demands. This may be because your users are not able to easily register to your website and are not able to interact with the service directly. Absence of flexible registration process can be a big obstacle. Hence pay more attention towards this fact and make your registration method easy to access. It should be properly visible, preferably place it on the top right corner of your website and do not ask for much information that you don’t even need.
For more convenience leverage Social Login Feature of a secure cIAM platform where you can login to a website by using your already existed social media account like Facebook,Twitter and many other.
Asking for too much information:
Today’s generation is like they do not entertain those who asks too much. All they want is a straight in and out process. So a long registration form asking for too much information that even doesn’t relate to the business is likely to irritate your audience so avoid this kind of old fashioned long forms and keep a short and precise form to get register your uses.
Not having a mobile friendly website:
This is an another reason for low conversions as today mostly people interact with a business through their very handy device Mobile phones or tablets. So it is essential that your website is well fitted for these devices and everything from registration to product details should be clearly visible there. So make your website mobile-friendly and use responsive designs to optimize your website as per the device .
Hence by avoiding these silly mistakes you can exponentially increase your user conversion rates and can see your business on top of the sales.