Social media is something that can raise your brand in a jiffy and worst can also happen if not handled properly. In the process of social media marketing of your brand you might have posted a tweet or feed that you wished you could take back. Whether you own a small business or an established brand, a popular social media presence is necessary that keeps you get going.
Social media has become so much vital that businesses are hiring experts and doing researches to enhance the power of social media for their business. But many a times they unknowingly make some deadly mistakes that proved to be a huge obstacle on the way to success. In this article I want to go over the most common mistakes brand owners often make when it comes to social media. So let’s dive into the details:
Mistake 1: Creating accounts on all social media platforms:
Well to be very honest, you can’t be everywhere. That’s why making an online presence on every social media platform is not wise. Make an account only on those platforms that you find give the most of your web traffic or where most of the users are interacting or in short that are relevant to your business. For example if you are running an eCommerce store then having a LinkedIn profile is of no use. So don’t think that the more you are visible on various platform the more you’ll be get noticed. Instead be more visible on those platforms that hold a big ratio of your targeted audience.
Mistake 2: Irregular posting habits:
If you think creating an account on these social media platforms is enough then my dear friend you are so wrong here. To get most of the social media marketing you need to be active on these profiles. Frequent and fresh updates attracts more attention and keeps your visitors engaged. Moreover every social network has its own peak timings when it drives maximum engagements so if you wish to see your post driving most of the traffic then first identify the peak timings of every social network and then schedule your posts accordingly.
Mistake 3: Your website lacks social sharing buttons:
Although you are 24/7 active on social networks but this doesn’t mean you will neglect social media integration to your website. Both things are way too different and have their own significance. Adding wordpress social share plugin to your blog post allows you to share your content across your social media profile that too with just one click of mouse. Thus spread your online presence and be a word of mouth with advantages of these social sharing buttons.
So re-strategize your social media planning and avoid these common mistakes.