Single sign-on is a solution that allows users to access multiple websites of the same business. As the name suggests with single sign-on, user only needs a single set of username and password for all the resources that belong to the same organization. There are numbers of benefits of having the solution both from the user and business point of view. In this article, I am going to explain 5 main reasons that inspire you to implement the web single sign-on solution to your business websites.
If you are aiming to make your business unbeatable then security is probably the most important factor that you need to work on. Managing users credentials is not easy. If you have limited customers and you can manage their credentials on your hardware devices then it’s okay but think about a situation where you have millions of customers. How can you protect their credentials? What is the technique that helps you out? Single sign on troubleshoots the problem by keeping users data and credentials safe and secure. The solution completely follows the SAML(Security Assertion Markup Language), this makes it highly secure.
Reduces Password Count:
With single sign-on users only need single ID credentials that means there is no more headache of remembering passwords. One password is enough for all websites of a business.
Improves User Experience:
What a user needs? What are his demands? If you are able to answer these questions and acts accordingly then you are doing great. By reducing password and providing a quick and easy approach to the website’s login, you are improving users experience. This directly boosts the number of leads and sale.
Increases Workforce Productivity:
What happens if your employees are spending lots of time on websites login? It decreases their efficiency, right? But with SSO, as I already stated they do not need to authenticate again and again for each website. This saves their time and also increases productivity.
Guys! After reading the post, I hope now you understand the concept and benefits of having a single sign-on solution for your business. So, don’t delay, implement the solution as soon as possible.
PS: SSO helps your business to protect user’s credentials. No doubt, it is a great solution. Do you also want to boost your online presence? If your answer is yes, then you need to list your business in citation listing websites.