Business · customer identity management · customer insights · single sign-on

Customer Insights and Why Your Business Need It?

Knowing customers is the key to success for businesses today. How well they know their customers and what are their marketing strategies accordingly makes a huge difference. In short, how deep are their customer insights  leads them to offer the best services to customers. But the question is, how they get customer insights and what are the next steps they need to take to achieve their targets? Here, I am going to explain why you need to know your customers and  what are some ways for that. Let’s start with the basic intro about customer insights.

What are customer insights?

This is an important question. Based on the behavior and experience of your customer, how well do you know and understand them is known as customer insights. In other words, we can say that it is a multi-view of customers that is derived after analyzing quantitative and qualitative customer data. You can also call customer insights as consumer research.

Now, why do businesses need it?

I don’t know whether you know or not, but the fact is that your competitors have already taken initiatives to get all the information about customers, so that they can beat you. No matter how giant your brand is, if you do not offer services that your customers require then one day you will have to shut down your business. There are many technologies that help you to drive data and information about your customers. If your business is online-based then offer them easy approach of website login by implementing social login, single sign-on solution etc. Web-authentication is an area where you can derive more first-party data of your customers.

The other way to know customers is by doing a survey and making a list of needs and demands of your customer. But knowing alone is not going to work, you must implement solutions also. Nokia is the best example, Nokia knew, users need android smartphones but it failed to deliver and its competitors who were very small players compared to Nokia took the advantage and ruined it.

So, friends, the first and foremost step for you is to know your real customers and the next step is to deliver what they want. Focusing on these two steps will definitely bring good news for your business one day.


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