Business · customer insights · customer profile

Customer Insights for Better Customer Retention

Before starting my article, I have a question for you. Which one costs more- acquiring new customers or keeping the ones that you already have? I guess the first one. Don’t know what is your opinion. But it is true, instead of trying new customers, businesses need to know more about their existing customers. The… Continue reading Customer Insights for Better Customer Retention

Business · customer insights · single sign-on · sso · web single sign-on

Single Sign-On: New Way of Web-Authentication!

Cool! You have dozens of ventures and for each, you have a particular website. That’s good but have you ever thought how much your users are suffering when they have to authenticate themselves? They need to authenticate each on your websites independently. This costs them both time and effort. They have to create a new… Continue reading Single Sign-On: New Way of Web-Authentication!

Business · customer identity management · customer insights · single sign-on

Customer Insights and Why Your Business Need It?

Knowing customers is the key to success for businesses today. How well they know their customers and what are their marketing strategies accordingly makes a huge difference. In short, how deep are their customer insights  leads them to offer the best services to customers. But the question is, how they get customer insights and what… Continue reading Customer Insights and Why Your Business Need It?