Before starting my article, I have a question for you. Which one costs more- acquiring new customers or keeping the ones that you already have? I guess the first one. Don’t know what is your opinion. But it is true, instead of trying new customers, businesses need to know more about their existing customers. The… Continue reading Customer Insights for Better Customer Retention
For making sales, businesses should know their customers, they should step themselves in customer’s shoes and know what their customers want. Approach towards acquiring and satisfying customers seems easy but its execution is pretty hard. How can you know about customer’s requirements, without asking them. Custom Identity Management is the answer to the question. As… Continue reading Don’t Ask Much Questions, Ask Less but Right Questions
The digital word today is rapidly evolving around identities that’s why it is obvious to say that the future is going to be more identity centric. Identity is everywhere. From different information ecosystems to internet of things, identity is proving its importance. So, for these business with critical niches, it has become essential to have… Continue reading Identity Centric Approach for digital businesses!
As the number of online customers are continuously increasing, the IT departments are struggling hard to deploy the techniques that gather this huge amount of data together to make it useful. In this process they are facing several challenges. Maintenance of legacy identity and access management is one of them. The legacy Identity management techniques… Continue reading Cloud: The best destination to manage customer identity data!
Competitor research has long been a part of a business’s marketing strategy. For many businesses, often the most important part. While competitor research certainly does serve a purpose, most people are going about it all wrong. Competitor research is valuable for illustrating proof of concept and for helping you uncover your own business’s strengths and… Continue reading 3 Reasons competition doesn’t matter to your marketing strategy