Marketers are trying everything to make their customers happy. They are giving their hundred percent to know each and everything about them. Today, customers are more demanding, they love personalized experience. Honestly speaking, I like when a company offers me personalized services. A complete 360-degree view of the customers is must. The article will explain… Continue reading 4 Ways to Create Omni-Channel Customer Profile
What will be your reaction if you found that you have no more right to access your online transactions, your email id has been breached, online websites have been hacked and your credit card used for shady transactions? This is a very serious issue. Hacking credentials is very common today. From small to large enterprises,… Continue reading How Two-Factor Authentication Added Layer of Security?
Cool! You have dozens of ventures and for each, you have a particular website. That’s good but have you ever thought how much your users are suffering when they have to authenticate themselves? They need to authenticate each on your websites independently. This costs them both time and effort. They have to create a new… Continue reading Single Sign-On: New Way of Web-Authentication!
Knowing customers is the key to success for businesses today. How well they know their customers and what are their marketing strategies accordingly makes a huge difference. In short, how deep are their customer insights leads them to offer the best services to customers. But the question is, how they get customer insights and what… Continue reading Customer Insights and Why Your Business Need It?
User Experience or UX plays a vital role in determining how the customer see your services and brand. If your business website is slow, taking a lot of time to load then it is of no worth. On other hand if it takes few seconds to load content and is also easy to use then… Continue reading User Experience: Why it Matters a Lot?